Fundamentals of Diversity & Inclusion & Becoming the Chief Engagement Officer at your Facility
8:30 – 10:30 | Fundamentals of Diversity & Inclusion – Linette Carty, MBA – Diversity & Inclusion Specialist – PGA of America The presentation will be an interactive workshop that brings us all together. We will view a brief video clip and have an activity to get everyone involved. We will discuss the Fundamentals of Diversity & Inclusion. This will be a basic progression of D & I and how it applies to your business and an effort to be more successful.
10:30-12:30 | Become the C.E.O. (Chief Engagement Officer) for Your Facility – Monte Koch, PGA – Player Development Regional Manager These days, great service or even great operations don’t create revenue. Who inspires and engages the customer, the member, at the golf course, to join the club or to stay in the club? The PGA “Chief Engagement Officer” (CEO) is the professional who makes the service quality, the operations matter. This professional knows “engagement is the means to the end.” Engagement focused on customer (or member) activation, customer retention and customer acquisition is what will be the driver of bottom line success now and in the future.
If you would like to invite your Club Manager, Board President and/or Owner, please do so. PGA Professionals will receive 4 MSR credits in PGA education | dress attire: golf/business casual
$20.00 / Person